It’s more than 156 years since Elisabeth New and Samuel Lingwood founded a shop in Eton to cater for the sartorial needs of the boys of Britain’s most famous school. In that time New & Lingwood has gone from being a village shop to an international brand, with stores in London’s Jermyn Street and New York’s Lexington Avenue, and an online presence which projects its distinctive blend of classic and contemporary style across the globe. The brand’s continued success is built on its unerring ability to keep evolving, retaining its loyal client base whilst attracting a new raft of customers and admirers internationally.
New & Lingwood has expanded its range to become the quintessential destination for luxurious loungewear. The brand’s continued expansion is based on its unwavering attention to its clients’ requirements, continually asking itself the question: ‘What do our customers come to us for that is truly unique and suits their lifestyle?’
The answer to the question lies in the fact that New & Lingwood’s customers attach great importance to comfort, design, and quality. Accordingly, the company’s extended loungewear offering now includes new styles in slippers, silk pyjamas, and loungewear-inspired tailoring for shirts, jackets, and trousers, in an array of new fabrics and prints. New & Lingwood has reimagined the relaxed, world-renowned British aesthetic, while ensuring it preserves the characteristically elegant style of its seasonal collections.
New & Lingwood has stayed true to its roots by working with the very best British mills, weavers and tailors who have existed for centuries. 95 per cent of the silk used in New & Lingwood collections is made in the United Kingdom: ties, slippers, smoking hats and, best known of all, the dressing gowns.
Customers wishing to acquire a New & Lingwood dressing gown can avail themselves of the online design service to create their own original piece. Alternatively, they can choose from the existing range. In either case, the customer will acquire a dressing gown boasting an aesthetic which is like an exclusive piece of art for each wearer.
New & Lingwood is committed to maintaining a strong physical and digital presence. This is reflected in the continued expansion of its digital marketing and online services and in the pop-up concept store on Chiltern Street in London’s Marylebone. This will become a destination for distinctive British loungewear, complementing the three existing stores.
Freddie Briance, CEO of New & Lingwood, says: ‘With the expansion of our loungewear offering we wanted to ensure that our existing and potential customers could relate to our product in a post-Covid world. We continue to build on our brand content showcasing the varied situations in which our customers can wear our product. We want to encourage people to be bold, be comfortable and to ultimately express themselves in any environment through their clothing.’
As New & Lingwood broadens its customer base both in the UK and the wider world, the brand will continue to adapt its content, showcasing its modern take on classic British style.